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Business
Planning and Funding
Residential Heating Systems (Internet Distribution):
A Seattle-based manufacturer of in-floor radiant heating systems
wanted to sell a portion of his business so that he could
finance growth to the next level of sales. Tom worked with the
owner to develop a marketing and operations strategy and then
prepared a comprehensive business plan with detailed financial
projections. He facilitated the search for capital and assisted
the owner in structuring a $1.5 million angel investment.
Online
Distribution of Construction Bid Sets:
A Seattle-based software development company wanted to build on
its success with electronic distribution of large-scale
construction drawings by introducing an online plan room for
construction subcontractors. Tom developed a comprehensive
business plan, which included website development
specifications, marketing and distribution strategies, and
detailed financial projections. He led the search for capital,
which resulted in term sheets for a $3.5 million venture capital
investment.
Wireless Broadband Services:
Tom played a lead role in the startup of a Seattle-based company
that planned to deploy broadband wireless services in second and
third-tier markets using license exempt (WiFi) spectrum. He
developed a comprehensive business plan and financial
projections and personally made nearly 100 presentations to
venture capital, strategic and angel investors. The company
raised approximately $500,000 from strategic investors but, due
to a collapse of the telecom capital markets, was unable to
raise the $3.5 million in venture capital needed to launch
full-scale operations.
Tournament Card Game:
Tom helped the founders of a new tournament card develop their
business plan and funding strategy. The plan described the
business model for selling card decks and "booster" packs and
promoting sales by sponsoring nationwide tournaments. The model
was very similar to that employed by Wizards of the Coast in
their very successful startup and eventual sale to Hasbro Toy
Company. The business plan, executive summary and PowerPoint
presentation were very effective the founders' campaign to raise
$2.5 million in Angel financing.
Online
Poker Room:
Tom developed a comprehensive business plan for a leading online
poker company. The plan described the company's business
model and how televised celebrity poker tournaments are fueling
rampant growth. The plan also provided detailed competitive
information for the industries largest participants and
described the legislative environment that governs Internet
gambling in general and online poker in specific. The business
plan has been a key tool used by the company in its campaign to
raise more than $20 million in private equity.
Online
Micro-payments Company:
Tom served as advisor to the founder and CEO of this
leading-edge developer of systems to transact micro-payments
(i.e., $.25 to $3.00) cost-effectively and securely over the
Internet. He provided advice and counsel regarding the business
plan, deployment of a pilot system and a funding campaign to
raise several million from venture capital and angel investors.
Internet Marketing Research Company:
Tom coached the founder and president of this company that
delivered market research and website development services to
small and medium-size businesses. The founder was very
experienced and proficient in her field, but wanted independent
advice on how to position her company and market her services.
Tom advised her on how to “productize” her services and coached
her through the development of a comprehensive marketing plan.
Operations
Management
Interim Management/Acquisition - Consumer Products:
A Seattle-based consumer products company acquired the brands
and other assets of a 75-year-old Midwest manufacturing
company. Tom led the due diligence process and then worked with
the client to develop and implement a strategy to open a new
division and close the acquired company. The new division was
operational within 45 days after the sale closed and was
profitable in the first month. The acquired company operated
for another six months while a client team moved production to
factories in the Far East. The project duration was
approximately nine months.
Operations Improvement -- Retail Chain:
A large regional drugstore chain wanted to reduce its in-store
inventories and implement better inventory control procedures.
Tom led an in-house inventory reduction team that collected
information from the company's point-of-sale database, defined
categories and classes of inventory, and profiled the existing
inventory within each. The team identified and marked thousands
of slow-moving stock keeping units for liquidation. Then they
established target inventory levels for each category and
developed a reporting system to allow management to monitor
actual versus target inventory performance.
Interim Management/Operations Improvement -- Audio Cable
Products:
A private equity investment firm acquired a mid-sized Midwest
manufacturing company. Shortly after the transaction closed,
several key executives left to start a competing company. Tom
stepped in to manage the business, implement operational
improvements, and fend off competition from a new company formed
by the departed executives. He led the successful effort to
reduce operating costs by 30 percent and maintain sales at
pre-transaction levels, while the Board recruited a new
executive team. The project lasted approximately six months.
Interim Management/Operations Improvement -- Optical
Scanning Products:
A California-based manufacturer of computer products ran into
problems starting production on a new product line. The Board
of this venture capital-backed company brought in Tom to take
over operations. He brought together a team that quickly
resolved the manufacturing problems and implemented new
purchasing and materials management procedures. Excess
inventories dropped, providing vitally needed cash for the
company.
Operations Improvement/Divestiture -- High Frequency
Microwave Products:
The Board of a large Northwest test and measurement instruments
company decided to spinout an under-performing division. The
business unit had its own sales, R&D and manufacturing
operations but relied on other corporate groups for business
systems, financial management and other support. Tom led the
effort to make this division a stand-alone company. Over a
six-month period, he reorganized and implemented multiple new
systems and procedures. The improved operational performance
resulting from this effort caused the Board to reconsider their
spinout decision and retain the division as a separate business
unit.
Interim Management/Divestiture-- Streaming Tape Drive
Products:
The Board of a Fortune 500 holding company wanted to divest an
under-performing business unit. The company had encountered
problems ramping up production on a new product line and was
bleeding cash at an increasing rate. Tom came in to run
operations. He led a team that resolved the technical problems
with the new products and got manufacturing on track. He also
cut expenses and renegotiated purchase contracts with major
component suppliers. He ran operations for seven months until a
competitor purchased the company.
Operations Management -- Consumer Electronics:
A Fortune 100 company decided to close a under-performing
start-up division. The business unit had developed a line of
cutting-edge consumer electronic products for the home and
established manufacturing operations in the Far East.
Unfortunately the products were too costly to manufacture and
too complex for consumer to adopt. Tom led an orderly shutdown
of operations that included negotiating contract terminations
with Asian manufacturers and destroying all production tooling.
Interim Management/Operations Improvement -- Audio
Products:
A leading Northwest manufacturer of high-performance consumer
and professional audio equipment encountered problems with the
introduction of several new products. The Board of this
publicly owned company brought in Tom to lead manufacturing and
get production moving again. Over a seven-month period, he
outsourced non-critical assembly operations, implemented new
manufacturing control systems, and introduced lean manufacturing
to the assembly floor. Defect rates plunged and production
rates rose substantially.
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