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Project Experience
In my
consulting and business career, I've had the opportunity to work
on projects in a diverse range of fields and industries.
Here are some project descriptions.
Residential Heating Systems (Internet Distribution):
A Seattle-based manufacturer of
in-floor radiant heating systems wanted to sell a portion of his
business so that he could finance growth to the next level of
sales. Tom worked with the owner to develop a marketing
and operations strategy and then prepared a comprehensive
business plan with detailed financial projections. He
facilitated the search for capital and assisted the owner in
structuring a $1.5 million angel investment.
Online
Distribution of Construction Bid Sets:
A Seattle-based software development company wanted to build on
its success with electronic distribution of large-scale
construction drawings by introducing an online plan room for
construction subcontractors. Tom developed a comprehensive
business plan, which included website development
specifications, marketing and distribution strategies, and
detailed financial projections. He led the search for
capital, which resulted in term sheets for a $3.5 million
venture capital investment.
Wireless Broadband Services:
Tom
played a lead role in the startup of a Seattle-based company
that planned to deploy broadband wireless services in second and
third-tier markets using license exempt (WiFi) spectrum. He
developed a comprehensive business plan and financial
projections and personally made nearly 100 presentations to
venture capital, strategic and angel investors. The company
raised approximately $500,000 from strategic investors but, due
to a collapse of the telecom capital markets, was unable to
raise the $3.5 million in venture capital needed to launch
full-scale operations.
Tournament Card Game:
Tom helped the founders of a new
tournament card develop their business plan and funding
strategy. The plan described the business model for
selling card decks and "booster" packs and promoting sales by
sponsoring nationwide tournaments. The model was very similar
to that employed by Wizards of the Coast in their very
successful startup and eventual sale to Hasbro Toy
Company. The business plan, executive summary and PowerPoint
presentation were very effective the founders' campaign to raise
$2.5 million in Angel financing.
Online
Poker Room:
Tom developed a
comprehensive business plan for a leading online poker company.
The plan described the company's business model and
how televised celebrity poker tournaments are fueling rampant
growth. The plan also provided detailed competitive
information for the industries largest participants and
described the legislative environment that governs Internet
gambling in general and online poker in specific. The
business plan has been a key tool used by the company in its
campaign to raise more than $20 million in private equity.
Online
Micro-payments Company:
Tom served as advisor to
the founder and CEO of this leading-edge developer of systems to
transact micro-payments (i.e., $.25 to $3.00) cost-effectively
and securely over the Internet. He provided advice and
counsel regarding the business plan, deployment of a pilot
system and a funding campaign to raise several million from
venture capital and angel investors.
Internet Marketing Research Company:
Tom coached the founder
and president of this company that delivered market research and
website development services to small and medium-size
businesses. The founder was very experienced and
proficient in her field, but wanted independent advice on how to
position her company and market her services. Tom advised
her on how to “productize” her services and coached her through
the development of a comprehensive marketing plan.
Interim Management/Acquisition - Consumer Products:
A Seattle-based consumer
products company acquired the brands and other assets of a
75-year-old Midwest manufacturing company. Tom led the due
diligence process and then worked with the client to develop and
implement a strategy to open a new division and close the
acquired company. The new division was operational within
45 days after the sale closed and was profitable in the first
month. The acquired company operated for another six
months while a client team moved production to factories in the
Far East. The project duration was approximately nine
months.
Operations Improvement -- Retail Chain:
A large regional drugstore
chain wanted to reduce its in-store inventories and implement
better inventory control procedures. Tom led an in-house
inventory reduction team that collected information from the
company's point-of-sale database, defined categories and classes
of inventory, and profiled the existing inventory within each.
The team identified and marked thousands of slow-moving stock
keeping units for liquidation. Then they established
target inventory levels for each category and developed a
reporting system to allow management to monitor actual versus
target inventory performance.
Interim Management/Operations Improvement -- Audio Cable
Products:
A private equity investment firm
acquired a mid-sized Midwest manufacturing company. Shortly
after the transaction closed, several key executives left to
start a competing company. Tom stepped in to manage the
business, implement operational improvements, and fend off
competition from a new company formed by the departed
executives. He led the successful effort to reduce operating
costs by 30 percent and maintain sales at pre-transaction
levels, while the Board recruited a new executive team.
The project lasted approximately six months.
Interim Management/Operations Improvement -- Optical
Scanning Products:
A California-based manufacturer of
computer products ran into problems starting production on a new
product line. The Board of this venture capital-backed
company brought in Tom to take over operations. He brought
together a team that quickly resolved the manufacturing problems
and implemented new purchasing and materials management
procedures. Excess inventories dropped, providing vitally
needed cash for the company.
Operations Improvement/Divestiture -- High Frequency
Microwave Products:
The Board of a large Northwest test and measurement instruments
company decided to spinout an under-performing division. The
business unit had its own sales, R&D and manufacturing
operations but relied on other corporate groups for business
systems, financial management and other support. Tom led the
effort to make this division a stand-alone company. Over a
six-month period, he reorganized and implemented multiple new
systems and procedures. The improved operational performance
resulting from this effort caused the Board to reconsider their
spinout decision and retain the division as a separate business
unit.
Interim Management/Divestiture-- Streaming Tape Drive
Products:
The Board of a Fortune 500
holding company wanted to divest an under-performing business
unit. The company had encountered problems ramping up
production on a new product line and was bleeding cash at an
increasing rate. Tom came in to run operations. He
led a team that resolved the technical problems with the new
products and got manufacturing on track. He also cut
expenses and renegotiated purchase contracts with major
component suppliers. He ran operations for seven months
until a competitor purchased the company.
Operations Management -- Consumer Electronics:
A Fortune 100 company
decided to close a under-performing start-up division. The
business unit had developed a line of cutting-edge consumer
electronic products for the home and established manufacturing
operations in the Far East. Unfortunately the products
were too costly to manufacture and too complex for consumer to
adopt. Tom led an orderly shutdown of operations that
included negotiating contract terminations with Asian
manufacturers and destroying all production tooling.
Interim Management/Operations Improvement -- Audio
Products:
A leading Northwest
manufacturer of high-performance consumer and professional audio
equipment encountered problems with the introduction of several
new products. The Board of this publicly owned company
brought in Tom to lead manufacturing and get production moving
again. Over a seven-month period, he outsourced
non-critical assembly operations, implemented new manufacturing
control systems, and introduced lean manufacturing to the
assembly floor. Defect rates plunged and production rates
rose substantially.
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